Perfecting Your LinkedIn Profile

LinkedIn is a great tool for job seekers and employers alike. While your LinkedIn profile will repeat much of the information provided on your resume, it is a unique place to showcase your story and share additional details. Preferred Staffing & Recruiting gathered some tips to help you manage and get the most out of your LinkedIn profile.

  1. Make sure it’s complete

LinkedIn does you the favor of rating your profile strength. And it’s true that a more completed profile – or “All Star” profile – will get more views. In fact, LinkedIn purports that users who have a completed profile are forty times more likely to find a new opportunity through their site. Start by uploading a recent professional photo as your profile picture. Continue and complete all other sections of your profile. To gain All Star status, filling out each section is not always enough. You will need at least five skills listed and at least fifty connections. Be thorough and provide as much content as you can.

  1. Give a recommendation to get one

A LinkedIn recommendation is just like a reference from a former boss or employer and can carry a lot of weight. If you take the time to give a recommendation to someone, they are likely to return the favor.  Make a goal to have at least one recommendation from every job listed on your profile.

  1. Find ways to stand out

There are a lot of impactful areas on your LinkedIn profile where a little attention can really make you stand out.  For example, everyone uses key words throughout their profile. But focusing your key words in your Summary and Experience sections will really help make your profile shine.  When you’re using key words, it’s important not to sue the same words and phrases that everyone else is using. LinkedIn published the most used “buzzwords” in 2018, you can see that list of words to avoid here.

Customizing your URL is another great way to differentiate your profile.  Linked in automatically generates a random URL web address for your profile, but you have the option to customize this to something more relevant and more concise.  This will also make you easier to find, especially if you have a common name.

Finally, adding a background image is a great way to make your profile stand out. Most people stop at a just a headshot, but adding the narrow background image will help potential employers trigger a memory of your profile. Make sure the photo is attractive, eye catching, and professional. It could be a stock image of something you enjoy, a nature picture, or a photo of you working or doing something you love.

PS&R is a woman-owned business that has been helping job seekers and employers since 1984. Our collaborative and consultive approach makes us stand out from other executive recruiters. For more information and to find out how we can help you, contact Kathy Orcutt at 617.723.1919.

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Rethinking Employee Appreciation

With some or most of your employees working remotely, it is more important than ever to focus on celebrating wins and expressing appreciation. Working from home can be lonely and isolating, so keeping spirits high during this unusual time will help to instill loyalty from your remote employees. Make sure that those who are performing well hear directly from you that they are a key factor in making your company successful. Here are a few ways to show your gratitude:

Put your praise in writing. While verbal praise is important, putting it in writing is even better. A thank-you note, particularly one written by one of the company’s leaders, can be just the motivation an employee needs and something that he or she can look back on in the future.

Share praise with others. Larger all staff events and meetings are not currently possible, but you can still utilize video conferencing to announce achievements. This can take place in a regularly scheduled meeting, but also consider planning a special online event with the sole purpose of saluting a particular employee’s success.

Consider a monetary gift.  There are few things more motivating than monetary rewards. If possible, recognize the employee with a raise or small bonus. An employee who feels noticed and appreciated will work harder and smarter.

These are just a few ways employers can show appreciation in the absence of normal workplace comradery. If your company is currently looking to hire a motivated and talented new employee, the experienced executive recruiters at PS&R can help! Contact us at 617-723-1919.

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Three Tips for Welcoming a New Employee to Your Team

You’ve made a new hire – congratulations!  Whether an executive search firm made the placement, or an HR department did the hiring, it is now your job as a manager to welcome your new employee. Here are a few things you can do in advance to make sure your new team member feels included and appreciated.

  1. Connect. In the week or weeks before your employees start date, send them a welcome email! This is a good opportunity to let them know how happy you are they will be joining the team, while also confirming important details like start date and time. Your HR department may have done this already, but it will mean even more coming from you. This is also a great time to send an invitation to connect on LinkedIn.  Be sure to include a nice note along with your request.
  2. Set them up for success. Create an onboarding document for your new employee.  This should include items such as colleague information, applicable logins and office information, and a list of job responsibilities. Additionally, do your best to have their new workspace in order.  Make sure it is clean and vacant of past employee’s personal items.  You could involve IT to make sure everything technical is squared away, as this will save your employee valuable time on their first day.
  3. Make time. Set up a welcome lunch with the team for your new employee’s first week. Save time in your schedule for check ins to ensure they are settling in.

These might seem like simple steps, but they are surefire ways for your new employee to start work feeling like part of your team. If you need assistance finding your next talented hire, PS&R is here to help. Our seasoned Boston recruiters have been providing permanent and temporary workforce solutions since 1984.